SEO Basics: Difference between revisions
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META Tags have been expanded with [[wikipedia:RDFa|RDFa]] to include the following items; | META Tags have been expanded with [[wikipedia:RDFa|RDFa]] to include the following items; | ||
* '''about''' – a URI or CURIE specifying the resource the metadata is about | *'''about''' – a URI or CURIE specifying the resource the metadata is about | ||
* '''rel''' and '''rev''' – specifying a relationship and reverse-relationship with another resource, respectively | *'''rel''' and '''rev''' – specifying a relationship and reverse-relationship with another resource, respectively | ||
* '''src''', '''href''' and '''resource''' – specifying the partner resource | *'''src''', '''href''' and '''resource''' – specifying the partner resource | ||
* '''property''' – specifying a property for the content of an element or the partner resource | *'''property''' – specifying a property for the content of an element or the partner resource | ||
* '''content''' – optional attribute that overrides the content of the element when using the property attribute | *'''content''' – optional attribute that overrides the content of the element when using the property attribute | ||
* '''datatype''' – optional attribute that specifies the datatype of text specified for use with the property attribute | *'''datatype''' – optional attribute that specifies the datatype of text specified for use with the property attribute | ||
* '''typeof''' | *'''typeof''' | ||
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It seems like everything for Yoast settings on a page or post is devoted to how a search engine formats and displays information to a viewer. It puts it in an application/ld+json script, which adheres to RDFa standards and tells or suggests to a search engine how to display something. | It seems like everything for Yoast settings on a page or post is devoted to how a search engine formats and displays information to a viewer. It puts it in an application/ld+json script, which adheres to RDFa standards and tells or suggests to a search engine how to display something. | ||
Yoast does not allow for a META Description for every page, only for the entire website. This provides a strong hint as to how search engines now use the description tag as opposed to years past. | |||
Keyword(s) doesn't even appear as a META tag anymore. It is only used in the RDFa script for formatting purposes. | |||
For a website administrator, they care about rankings. For a search engine, they care about how information will be displayed for a viewer. | |||
=== Images === | |||
The URL is of course used (but predefined by Wordpress) | |||
The Title & Description do NOT show up anywhere in a Page or Post, nor do they show up in the raw HTML. They are only used for identification purposes within Wordpress. | |||
The Caption Field is only used as a "pre fill" when adding an image into a post or page. It can be modified, added to, or deleted. It holds no spot in any META tags or anything other than text following an image tag (IE, it is outside the boundaries of the <IMG> Tag) | |||
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Revision as of 19:46, 2 February 2020
SEO (Search Engine Optimization)
The classic META Tags have 5 attributes: charset, content, http-equiv, name, scheme, with the name attribute the most relevant to SEO. The Name Attribute has several values: application-name, author, desription, generator, keywords, viewport.
META Tags have been expanded with RDFa to include the following items;
- about – a URI or CURIE specifying the resource the metadata is about
- rel and rev – specifying a relationship and reverse-relationship with another resource, respectively
- src, href and resource – specifying the partner resource
- property – specifying a property for the content of an element or the partner resource
- content – optional attribute that overrides the content of the element when using the property attribute
- datatype – optional attribute that specifies the datatype of text specified for use with the property attribute
- typeof
, but also how it appears to users in search results. How does a search engine know how to format and display what it finds in a short summary that someone can read?
It seems like everything for Yoast settings on a page or post is devoted to how a search engine formats and displays information to a viewer. It puts it in an application/ld+json script, which adheres to RDFa standards and tells or suggests to a search engine how to display something.
Yoast does not allow for a META Description for every page, only for the entire website. This provides a strong hint as to how search engines now use the description tag as opposed to years past.
Keyword(s) doesn't even appear as a META tag anymore. It is only used in the RDFa script for formatting purposes.
For a website administrator, they care about rankings. For a search engine, they care about how information will be displayed for a viewer.
Images
The URL is of course used (but predefined by Wordpress)
The Title & Description do NOT show up anywhere in a Page or Post, nor do they show up in the raw HTML. They are only used for identification purposes within Wordpress.
The Caption Field is only used as a "pre fill" when adding an image into a post or page. It can be modified, added to, or deleted. It holds no spot in any META tags or anything other than text following an image tag (IE, it is outside the boundaries of the <IMG> Tag)