SEO Basics: Difference between revisions

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For a website administrator, they care about rankings.  For a search engine, they care about how information will be displayed for a viewer.
For a website administrator, they care about rankings.  For a search engine, they care about how information will be displayed for a viewer.


=== Images ===
===Images===
The URL is of course used (but predefined by Wordpress)
The URL is of course used (but predefined by Wordpress)


The Title & Description do NOT show up anywhere in a Page or Post, nor do they show up in the raw HTML.  They are only used for identification purposes within Wordpress.
The Title Tag does NOT show up anywhere in a Page or Post, nor do they appear in raw HTML.  The Title Field Tag is used in a Sitemap File and is marked as [[wikipedia:CDATA|CDATA]] to ensure that if any special characters are used they are interpreted literally and not as markup.
 
They are only used for identification purposes within Wordpress.


The Caption Field is only used as a "pre fill" when adding an image into a post or page.  It can be modified, added to, or deleted.  It holds no spot in any META tags or anything other than text following an image tag (IE, it is outside the boundaries of the <IMG> Tag)
The Caption Field is only used as a "pre fill" when adding an image into a post or page.  It can be modified, added to, or deleted.  It holds no spot in any META tags or anything other than text following an image tag (IE, it is outside the boundaries of the <IMG> Tag)
The Description Tag does NOT show up anywhere in a Page or Post, nor do they appear in raw HTML.
Open Graph / OG, shows up in HTML as <meta property="og:image" content="https://NameOfFile<nowiki/>.jpg"/>
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=== Living example: Anthropology (and as it accidentally and conveniently turned out Anthropologie) ===
<TITLE> as an HTML element is different than an Image Title.  The <Title> Element is automatically created by Wordpress and Mediawiki from the Title of a Post or Article, followed by the Web Site Name.  This is what Google typically displays as the heading for a search result.
<META> name="description" content="This is what Google displays"  If it isn't present, then the first paragraph of content is generally displayed (Wikipedia's entry on Anthropology and Anthropologie.com clearly demonstrate this)
Wordpress Plugins for SEO to granularly control things
Title Element Override
Meta Description Override
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