Difference between revisions of "SEO Basics"

620 bytes added ,  16:46, 15 February 2020
m
no edit summary
m
Line 1: Line 1:
SEO (Search Engine Optimization)
SEO (Search Engine Optimization)
This article has information that can be applied broadly, but the focus is on how SEO is used by WordPress and MediaWiki.
There are so many websites that have so much information about so many granular details.  Sometimes they even mention the basics, like quality content and a well organized website.  That's 98% of it right there.  The next 3%, as is similar to many things, is the most difficult.  About 2% of that is presenting it to a search engine in the manner they recommend.  That can be done through sitemaps.  But if the website is well organized and not very large, a sitemap may not be necessary.


The classic META Tags have 5 attributes: charset, content, http-equiv, name, scheme, with the name attribute the most relevant to SEO.  The Name Attribute has several values: application-name, author, desription, generator, keywords, viewport.
The classic META Tags have 5 attributes: charset, content, http-equiv, name, scheme, with the name attribute the most relevant to SEO.  The Name Attribute has several values: application-name, author, desription, generator, keywords, viewport.
Line 53: Line 58:
The Description Tag does NOT show up anywhere in a Page or Post, nor do they appear in raw HTML.
The Description Tag does NOT show up anywhere in a Page or Post, nor do they appear in raw HTML.


Open Graph / OG, shows up in HTML as <meta property="og:image" content="https://NameOfFile&amp;amp;amp;amp;amp;amp;lt;nowiki/&amp;amp;amp;amp;amp;amp;gt;.jpg"/>  According to current information, Facebook uses it.  Google
Open Graph / OG, shows up in HTML as <meta property="og:image" content="https://NameOfFile&amp;amp;amp;amp;amp;amp;amp;lt;nowiki/&amp;amp;amp;amp;amp;amp;amp;gt;.jpg"/>  According to current information, Facebook uses it.  Google


Default ALT Description to compensate for blank alt tags
Default ALT Description to compensate for blank alt tags
Line 71: Line 76:
Media Library Assistant can Bulk update ALT fields for images (note WP Media folder has to be deactivated for it to work)
Media Library Assistant can Bulk update ALT fields for images (note WP Media folder has to be deactivated for it to work)


=== Image CleanUp ===
===Image CleanUp===
No plugins worked better than an old fashion file search using a regular expression in Directory Opus to find all of the automatically generated images (thumbnails): .*x[0-9][0-9][0-9] (then moved them to another folder instead of deleting them)
No plugins worked better than an old fashion file search using a regular expression in Directory Opus to find all of the automatically generated images (thumbnails): .*x[0-9][0-9][0-9] (then moved them to another folder instead of deleting them)